The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / Posters - Single
Rectangle Box
Agency: BBDO GUERRERO / Makati City
Client: FedEx Category: Collateral / Posters - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
LEMONADE AND CANDIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
MILK AND COOKIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
Award:
2012 Advertising Gold Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Collateral / Posters - Single
Annual ID:
12020A
Award:
2012 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral / Posters - Single
Annual ID:
12021A
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Annual ID:
12022A
Award:
2012 Advertising Bronze Pencil
Agency:
TBWA ESPANA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Collateral / Posters - Single
Annual ID:
12023A
Award:
2012 Advertising Merit Award
Agency:
BBDO GUERRERO / Makati City
Client:
FedEx
Title:
Rectangle Box
Category:
Collateral / Posters - Single
Annual ID:
12213A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Collateral / Posters - Single
Annual ID:
12214A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Collateral / Posters - Single
Annual ID:
12215A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S WASHING MACHINE
Category:
Collateral / Posters - Single
Annual ID:
12216A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S MICROWAVE
Category:
Collateral / Posters - Single
Annual ID:
12217A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S REFRIGERATOR
Category:
Collateral / Posters - Single
Annual ID:
12218A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Dollhouse
Category:
Collateral / Posters - Single
Annual ID:
12219A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Car
Category:
Collateral / Posters - Single
Annual ID:
12220A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Collateral / Posters - Single
Annual ID:
12221A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral / Posters - Single
Annual ID:
12222A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
HOTWHEELS/LA JUGUETERÍA
Title:
LEMONADE AND CANDIES
Category:
Collateral / Posters - Single
Annual ID:
12223A